The Social Media Incubator

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Can Marketing Lessons Be Learned From Weird Al Yankovic?

The Social Media Incubator

Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry. This creative and entertaining campaign is something all marketers can learn from. Do that, and you’ll see better results.

Marketing 179
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SMI Heads to Duluth for the Zenith Social Media Marketing Conference

The Social Media Incubator

Some of the topics will address the latest in the social media industry including: Facebook Marketing, Killer Social Ads, Combining Social Media & PR, the Mobile Revolution, Reputation Monitoring Online and Social Media Law. On our way to the beautiful shores of Lake Superior!

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Gallup Poll: Social Media Doesn’t Influence Purchases

The Social Media Incubator

This may sound like bad news for businesses who have invested time and money in social media marketing efforts, but it’s important to look at the details of this poll before panicking. Social media will not always lead to direct sales, but it is to be used as a tool in an integrated marketing approach in order to influence consumers.

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A Deeper Look into Social Authority

The Social Media Incubator

I was speaking with a potential client not long ago, and he expressed the idea that he couldn’t be a social authority, because there were other businesses owners in his industry who had been around longer than his business had, and so he felt that he didn’t quite “qualify&# to be considered an “authority&# on his subject.

ROI 111
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Is Your Business Using the Correct Facebook Profile?

The Social Media Incubator

In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages. What is a Facebook Profile?

Facebook 183
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3 Tips for Interacting with Media on Social Media

The Social Media Incubator

Do some research to find the reporters and publications that cover your industry, as well as services similar to your business. Here are three tips to help you get started on connecting and engaging on social media. Find and Follow. Once you find out who those people are, go follow them on Facebook and Twitter by searching their name.

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Major Increase in the Use of QR Codes

The Social Media Incubator

According to Nellymoser , a mobile marketing firm, the use of their QR codes by magazines has spiked by 228% over the last year. It’s clearly a great opportunity for the print industry to keep up with the ever-increasing use of technology,” said Online Marketing Strategist Caroline Melberg. QR code to view our packages.

Mobile 106