Akamai Marketing

NOVEMBER 19, 2014

So here’s where we’re at with a collective lack of spine in the social, marketing and advertising world: be creative, be dynamic, create conversation and excitement, but DO NOT, UNDER ANY CIRCUMSTANCES TAKE RISKS. Yes, let’s think through things. Yes, let’s consider context.

Brands 237

Brands Case Study Analysis Advertising 237

Akamai Marketing

FEBRUARY 11, 2009

As a business person, was frustrated to be in the industry being used as a scapegoat for the larger problems for an industry and economic woes. After all, sponsoring and hosting events is an industry too, and it employs a lot of people. This will not kill the event or incentive industry.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

DECEMBER 22, 2011

But 2012 will see some changes in this area and as a marketer, its none too soon. We won’t quite be universally using the same ROI model, but as an industry, we’ll be closer to agreeing to some best practices. Rather, the social media team will be comprised of the best communicators within each department.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

NOVEMBER 13, 2012

The industry is still evolving definitive best practices, but that shouldn’t stop you from social media strategic planning. In fact, the good news is that much of social media measurement calls on some of the very same techniques that marketers have been using for a long time. But let’s start with the basics.

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

OCTOBER 30, 2012

Travel and tourism in our state’s largest industry. I see things through the eyes of a user, not just a marketer, trainer or speaker. And requiring someone to make social media part of their job simply because they are in PR or marketing or sales isn’t reason enough. Why was this?

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

MARCH 29, 2011

If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Think beyond the marketing team. Let your talented employees be your bloggers – ask for volunteers to start. Bonus Tip: Use your words and your pictures.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

JUNE 26, 2012

Not to mention, there are finally case studies in every single industry, for every size business for successful use of social media. But larger businesses, government agencies and regulated industries do need to consider the internal aspect first. How to implement social culture? But it can be done.

Social Media 163

Social Media Case Study Apple Collaboration 163