Remove influence

Small Business Mavericks

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Are You A Social Media-Savvy Leader? You Should Be!

Small Business Mavericks

The industries represented are diverse, and the company size varies from startup to Fortune 1000. This competitive edge is based on being part of the conversation about your brand and influencing perspective by being engaged and transparent. Size Does Not Matter. Why not use this to advantage?

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You Can Be An Internet Publisher

Small Business Mavericks

One way is to take submissions from industry professionals. Write your own posts and take guest posts from other industry professionals. Many small businesses are now establishing their own publishing companies to increase their influence within their niches. There are a variety of ways to get content for your e-zine.

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How Google Authorship Is Changing The Future

Small Business Mavericks

Connect with the leaders and influencers in your industry. Use Google Authorship to connect your social profiles with your reputation and online home base. Start by opening a Google+ account and using it to connect with readers. Build value into everything you do online.

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Location, Relevance, Prominence

Small Business Mavericks

That’s an important criteria in some industries such as hotels and restaurants where services cannot be delivered online. If you place your business in the right category, use keywords in your description, and use traditional SEO tactics to a certain degree, then you can influence the relevance factor in the Google Maps algorithm.

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Is Your Website Too Focused On Selling?

Small Business Mavericks

There are also seasonal factors that could influence that conversion rate, even so, if you take the industry standard of 5% (converting into sales), what are you doing with the other 95% of visitors? Generally speaking, traffic from search engines convert at between 2% and 10% depending on your product/service.

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5 Key Components of Successful Web Design

Small Business Mavericks

Therefore, you should provide some influence over its look, its functionality, and its content. So here are 5 key components that your website should have no matter what niche or industry you are in. You know you need a website, so you just hire a web designer to build you a site and leave it all up to them.