Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

DECEMBER 16, 2016

It’s rather interesting in that you can track my thinking in the tech industry in 2016 and see how much we might be thinking about it in 2017. Influencers? When did influenceing the influencers become a thing? But… Instead, here are things I’ve written in my Moleskine over the past 12 months. You decide.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

NOVEMBER 24, 2010

As an industry we keep redefining what social media is so much, that it’s causing some to go back and redefine what social media is to them. Collectively I think we are continuing to focus on constantly rehashing what the definition of social media is. Is it tools? Is it a platform? Is it a mindset? A movement? What day is it?

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

MARCH 18, 2015

If I asked you to be the subject matter expert for your company, product and industry for the social media handles that you manage, could you do it? It’s tough to influence the influencers if you don’t know what you’re talking about. :). Can you represent your brand via social without sounding like a novice?

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

MARCH 1, 2010

Last week I wrote about how I was rethinking the whole influencer thing and I wanted to explain what I meant. Pick any industry you want. Actually what I meant can be explained in the title of this post, but I’ll expound just a bit more. How do you become a trusted source of information, a treasured resource, a valuable asset?

Reputation 164

Reputation Social Media Resources Influencer 164

Direct Marketing Observations

NOVEMBER 2, 2010

You never heard about how vendors were treating your employees (good or bad) and you never cared how they were performing with other peers in related industries. I want to influence the direction of the next product, not as a shareholder, but as a product user and Lord help if my product breaks down before I think is reasonbly expected.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. Influence – of the person it comes from. So you start running reports and determine they are inadequate at best. Now you’re back to listening again but still not sure what you’re listening for. No voice inflection.

Sentiment 143

Sentiment Analysis Aggregator SEO 143