Jason Yormark

JULY 19, 2012

With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. Here are some numbers to contemplate in this regard: 90% of the adult population in the United States uses a search engine to find information online.

Engineering 246

Engineering Paid Search Directory Hubspot 246

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. Email is the #2 priority.

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

FEBRUARY 2, 2016

26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online display advertising (5%). One-third of marketers say they don’t which digital marketing tactic has the biggest positive impact on revenue.

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. 21 Social Media Statistics. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

The Realtime Report

DECEMBER 18, 2018

Here’s a sobering statistic: it’s estimated that 5% of a brand’s content generates 90% of engagement, on average. As HubSpot puts it : “Vanity metrics include data such as social media followers, page views, subscribers, and other flashy analytics that are satisfying on paper, but don’t move the needle for your business goals.

Marketing 89

Marketing Metrics Privacy Mobile 89

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

AUGUST 18, 2012

Paid search leads average a 7% rate, while outbound marketing leads (e.g., Though half of all b2b digital spending is focused on search and most websites are organically optimized, only 65% of b2b marketers have ever used pay-per-click advertising. Search provides the highest quality leads. MarketingSherpa ).

Statistics 204

Statistics Social Media B2B Marketing 204