Convince & Convert

JUNE 24, 2010

The Voice of the People Sure, infomercials include a lot of patter from the host (and his trusty sidekick, the otherwise-out-of-work-former-TV-hostess). The hosts on infomercials are playing to lonely sleepless people, and while you know the products are most likely cheap or sketchy, there's an allure there.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MARCH 23, 2010

They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. At first, you knew everyone at the party. But then, it all changed. The party got bigger. First, people from your school that you didn’t really know showed up.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

JULY 28, 2010

[link] [link] Samantha Owens RT @lorirtaylor: 5 Ways to Turn Helpfulness Into Marketing Greatness – #socialmedia [link] [link] Samantha Owens RT @lorirtaylor: 5 Ways to Turn Helpfulness Into Marketing Greatness – #socialmedia [link] [link] Samantha Owens RT @lorirtaylor: 5 Ways to Turn Helpfulness Into Marketing Greatness – #socialmedia (..)

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

SEPTEMBER 8, 2010

That’s how people knew you on instant messenger, AOL chat rooms and a host of other places, including MySpace. We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Facebook is the Model T of social networks.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

JULY 14, 2010

As our gracious host Jay Baer likes to say, “fight social media fire with social media water&#. Non-profits with limited resources must be cautious in choosing their pathway — likely more advantageous to initially work to engage existing shareholders which can set realistic parameters and limit the noise.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

AUGUST 31, 2010

The challenge is the fact that what companies are using to host these ‘faux’ conversations isn’t equipped to do so. And in the end you can’t help but humanize the whole process of brand building if you buy into this as the right pathway for business growth. link] Anonymous Nice piece Jay. Insightful.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Techipedia: Tamar Weinberg

MARCH 22, 2011

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles.

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

JUNE 8, 2010

Of course, I have an affiliate relationship with the hosting company recommended by the videos I created. Awesome stuff Jay — I love the way you bring real examples to social media. It really brings this stuff to life. Active listening required. Now if only I could figure out how to target the concept of tech support.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. I can carry my persona across multiple sites and that persona ties back to a social network site. God knows what those will be.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. I can carry my persona across multiple sites and that persona ties back to a social network site. God knows what those will be.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

JULY 9, 2010

Each year, Nordstrums hosts an incredible evening where they shut down the whole store and entertain us all with food, drink, music, dancing, merriment, make-up and perfume samples, the works… and of course we all *shop*!!! I think CoverGirl showed it well w/ your example. link] Mari Smith Love it!!!

Influencer 123

Influencer Ustream Authentication Social CRM 123