Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Small Business Mavericks

JANUARY 16, 2013

Social media is good for more than just marketing or schmoozing. TweetDeck or HootSuite. TweetDeck or HootSuite. Google will notify you when those keywords are mentioned online – in a blog post, on a website, in social media, or wherever. Klout is an influence monitor. Google Reader.

Tweetdeck 101

Tweetdeck Klout Google Reader HootSuite 101

Buzzlogix

MAY 15, 2017

The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. The key to gathering the data you need is using the top social media monitoring tools. Sprout Social. Twitter Counter.

Social Media 40

Social Media Tools Klout HootSuite 40

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Its more nuanced than that.

Activities 138

Activities Communities Social Media Class 138

Lucy Hall

SEPTEMBER 17, 2014

When it comes to social media scheduling and automation opinions are divided! Here’s why scheduling content and/or automating your social media activity (especially content that doesn’t belong to you) could be bad for your business! You used suggested content on Klout, Sway, Buffer or Hootsuite, spout social etc.

Social Media 60

Social Media Klout HootSuite Social Media Management 60

Hootsuite

NOVEMBER 25, 2015

Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. Ready to develop your influencer marketing strategy? TIME: 11 a.m. Register Now.

Influencer 76

Influencer Tools Marketing Klout 76

Hootsuite

NOVEMBER 25, 2015

Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. Ready to develop your influencer marketing strategy? TIME: 11 a.m. Register Now.

Influencer 40

Influencer Tools Marketing Klout 40