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Are You Listening?

Small Business Mavericks

TweetDeck or HootSuite. Google will notify you when those keywords are mentioned online – in a blog post, on a website, in social media, or wherever. Klout is an influence monitor. TweetDeck and HootSuite are social media management tools. Online listening entails many tactics.

Tweetdeck 101
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11 of the Best Influencer Marketing Tools

Hootsuite

You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. Hootsuite Social Media Coach Andrea Johb will chat about why an influencer marketing is important and will provide tips and examples to help your business get there. DATE: Wednesday, December 2, 2015. TIME: 11 a.m.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice. ” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software).

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Top 13 Social Media Monitoring Tools

Buzzlogix

Hootsuite is a very popular free social media monitoring software that can track activity across a number of social networks and platforms. You can also manage social media accounts by scheduling posts across multiple platforms. Klout is social media monitoring software that must be mentioned.

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11 of the Best Influencer Marketing Tools

Hootsuite

You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. Hootsuite Social Media Coach Andrea Johb will chat about why an influencer marketing is important and will provide tips and examples to help your business get there. DATE: Wednesday, December 2, 2015. TIME: 11 a.m.

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So, What’s wrong with social media scheduling and automation?

Lucy Hall

Here’s why scheduling content and/or automating your social media activity (especially content that doesn’t belong to you) could be bad for your business! You used suggested content on Klout, Sway, Buffer or Hootsuite, spout social etc. It’s social media?…. What’s wrong with this? It’s okay!

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The Case for Active Users as Social Media Community Managers

Akamai Marketing

Mistakes like the Chrysler F-bomb gaffe or the American Red Cross rogue tweet happen BECAUSE the community managers are active personal users. I have a simple solution: I suggest using Hootsuite for client tweets and EchoPhone for personal tweets. Don’t rely on a Klout score exclusively. How to prevent this?