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How to Make Short-Form Videos That Stand Out

Hootsuite

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Tap into user-generated content (UGC) A great way to get more eyes on your short-form content is to tap into user-generated content (UGC). What is short-form video? scrubdaddy Is it a problem?

Video 114
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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). Not only have they optimized their bio for vegan and cruelty-free terms, but also their hashtags. — R ?

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Where is the Instagram Aesthetic Headed in 2020?

Later

From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Instagram Aesthetic Trends #3: A Curated UGC Feed . TOP TIP: Find a way to make your UGC content recognizable for your brand, says Jordan from Ritual. . View this post on Instagram.

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The complete guide to social media and the beauty industry

Sprout Social

Through hashtags, such companies can create a powerful army of brand advocates to shout them out time and time again. Brands like Colourpop promote their unique hashtag heavily, including in their Instagram bio… …and on their homepage, where selected images have a chance to get featured via their on-site lookbook.

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How to create a must-see social content strategy with trendspotting

Sprout Social

For example, a specific meme (think: baby Yoda) might represent a passing fad while brands using memes and humor effectively in their marketing represents a larger, long-term trend. Set up social listening for industry keywords and hashtags. You can almost think of trendspotting as a proactive form of market research.

Strategy 127
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How to 10X Your Facebook Sales (11 Strategies for Brands)

Hootsuite

You could use a Facebook Group to share information about events, tutorials, UGC (with permission and credit), or customer success stories. Creating memes surrounding a popular trend is a great way to connect with Gen Z users in a way that is relatable and fun. Select Templates and Tabs. How do I enable reviews on Facebook?

Strategy 102
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25 Social Media Content Ideas to Level Up Your Strategy

Later

Social Media Content Idea #1: User-Generated Content (UGC). UGC is short for user-generated content and not only is it a great way to fill your feed with community-made content, but it’s a surefire way to attract new followers, make sales, and convert your existing audience into customers. Need help integrating UGC into your strategy?