Jeff Esposito

SEPTEMBER 8, 2011

All sentiment was assigned by Lithium’s text analytics within their tool. Before I get into the results for this week, I would like to invite you to test your picks against the formula that I listed above in my ESPN group. Like many football fans, I enter pools to pick the winners of each game.

Lithium 43

Lithium Sentiment Team Conversation 43

Jeff Esposito

JULY 23, 2012

They are guilty of sticking their heads in the sand because they don’t realize is that the tools that they love having authentic conversations on, can be really good marketing tools. Another group that can fall into the ostrich trap are support pros.

Social Media 47

Social Media Policies Authentication Team 47

Jeff Esposito

FEBRUARY 12, 2011

Its interesting to see how groups of people are interconnected. Have you tried this tool out? Over the past few days I have been playing with LinkedIn Labs Maps feature to look at how my network is connected. Can you find yourself on this map? If we’re not connected, feel free to join my network.

LinkedIn 28

LinkedIn Groups Groups Features 28

Jeff Esposito

FEBRUARY 6, 2013

The network also boasts a great tool called Hangouts. While I have never seen this done before, I think a small business owner could leverage Path for an exclusive club or discount group for their top 150 customers. This action increases the relevancy of the item within Universal Search.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

NOVEMBER 3, 2011

This year I decided to break away from that method and decided to make my weekly selections with social media buzz metrics using Lithium’s social media monitoring tool ( full metrics here ). Image - Chrysler-Group. Most years I pick on a combination of gut feeling and stats. Winner takes home a $25 Amazon gift card.

Social Media 34

Social Media Metrics Team Groups 34

Jeff Esposito

DECEMBER 24, 2010

Twitter as a tool for relationship marketing – I saw this link in a Facebook group from Antonia Harler and wanted to check it out as it was a glimpse into a thesis for her university studies. While the post just scratches the surface of the data, I am hooked and would like to see more.

Statistics 29

Statistics Study Groups Groups 29

Jeff Esposito

JANUARY 8, 2014

or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed. One reason I feel strongly about this is due to Facebook’s Insights (Facebook’s analytics tool). What I hate, and I am sure you will agree, are the cheap jump on the bandwagon or meme posts.

Meme 54

Meme Real Estate MySpace Organization 54