Sherrilynne Starkie

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Top five: holiday retail trends to the fore

Sherrilynne Starkie

This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Retailers that blend online and in person shopping experiences will be this holiday season’s sales winners.

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Top Five Social Media News: Instagram native scheduling is here!

Sherrilynne Starkie

Pinterest improves organic reach for retailers. Pinterest has launched a personalized “ shopping hub” that displays at the top of users’ feeds with product recommendations pulled from retailers’ organic ProductPins and Catalog feeds. This lets retailers expand their organic reach.

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A cannabis guide to help Canadian marketers comply with legislation

Sherrilynne Starkie

“Marketing restrictions on cannabis will be similar, but not identical, to tobacco restrictions,” said Chris Bolivar , member of the CMA’s Working Group on Cannabis and vice president, brand and marketing, Fire and Flower. They set age restrictions and provide online stores, government-run retail outlets and private stores.

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HMV’s Twitter nightmare

Sherrilynne Starkie

Lately, times haven’t been too good for HMV , the British multinational music retailer. hmvXFactorFiring”, and “We’ve all been fired, in a group, of 50+ people! In January the company officially entered administration and some UK stores were closed. Live tweets included: “There are over 60 of us being fired at one!

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Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

This is big news for retailers and lifestyle brands wishing to boost instore sales. With the introduction of a new features for use on pages, events and groups we are all going to see a lot more stories in our Facebook feeds including Stories posted to Instagram and Messenger. LinkedIn adds lead capture forms to InMail. Nov 26, 2017.

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March 28: this week in social media

Sherrilynne Starkie

In January, we asked a small group of pinners to test a new look designed to make discovering things on Pinterest easier. Pinterest leads Facebook in retail customer acquisition. Our New Look: More Ways to Discover What You Love. Since then, we've talked to some of these folks, analyzed their feedback, and made a few changes.

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The wine blogger kerfuffle

Sherrilynne Starkie

She defended herself by saying that she had taken the content from Vintages , the retail magazine of the Liquor Control Board of Ontario (LCBO) and that this publication had been adequately credited. Can we realistically expect bloggers to live up the same standards?

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