The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
Razor Social
MARCH 30, 2016
You may also need to monitor particular topics, which may have conversations around groups of different keywords. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. People mention what they are doing on social media channels and they also look for advice. Talkwalker.
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