Should My Business Be on TikTok? Your Burning Questions Answered
Hootsuite
JULY 4, 2022
It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. State Farm provides all the evidence you need that insurance brands belong on TikTok.
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