Remove Groups Remove Industry Remove Radian6 Remove Sentiment
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Sentiment: Are the comments, posts etc. Tweet This!

SM2 187
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Missed Opportunities

Twist Image

Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. brand loyalty.

Sysomos 108
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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Increase conversations about your brand, change the current online sentiment of your brand? If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. Become a source of industry news and information.

Campaign 105
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Research: How do people talk about your industry and who are the influencers? Sentiment: How much are you willing to automate verse check by hand? What’s the client/competitor/industry name(s)? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Linkedin Groups vs. Twitter. It’s this focus on “media&# rather than “social&# that could doom this industry eventually. I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. Listen Now.

Airlines 115
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. I mirror your sentiments. link] jaybaer I agree Danny. Thanks for the kind words. Means a lot to me.

Questions 160