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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Simply because a specific metric doesn’t appear on a P&L statement or in an ROI calculation doesn’t make it unimportant. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. ” Twitter Followers.

Metrics 195
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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s hard to measure the ROI. Maybe or maybe not, the social media ROI debate continues. Google settled a lawsuit last fall relating to its Google Buzz service.

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9 Proven Ways to Improve Your Facebook Marketing

Rebekah Radice

A few minutes in you realize your phone is dead which means you have no GPS. Because despite what many social experts claim about ROI, it can be measured. . Not sure how it’s helping you achieve your goals? Think about it this way. You get in the car for a cross country road trip. So, what have you done? Set yourself up for failure.

Facebook 113
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Why AI will solve Attention Deficit Disorder in Sales Professionals

SalesChoice

We call this our Sales GPS – always on, always getting smarter. Our accuracy proprietary ALGO is running up to 95% predictive accuracy, with an immediate ROI on identifying the DUDS, which is uncannily accurate in mid to large enterprises.

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How To Set And Achieve Social Media Goals With Examples

Keyhole.co

It’s like preloading your GPS for a long trip, highlighting fuel stops, snack breaks, and overnight stays along the way. Running social media accounts without goals is like setting off on a cross-country journey without a GPS or knowing where to refuel and rest.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Customer Case Study: 156 Percent ROI with HP. Network Monitoring. Disaster Recovery. Load Balancing. Operating Systems. Data Center. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study.

Company 122
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Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

Social Media Marketing GPS (91 pages). 2010 Lead Generation Marketing ROI Study (32 pages). This report explores the state of current b2b lead generation efforts and, more importantly, provides recommendations for marketers on how to improve both the productivity of lead generation programs and the measurement of ROI.

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