Direct Marketing Observations

JANUARY 8, 2010

When defining the next big think, I am never surprised how much mobile, search and social continue to loom on the horizon. Three-quarters of Japanese social network users access the sites only from their mobile phones. Couple that with Google buying AdMob for $750 million and you can easily see where this is all heading.

Mobile 162

Mobile SEO Social Networking Buy 162

Direct Marketing Observations

JANUARY 29, 2010

What do YOU know about social media? And after you have done that…the client waits for you to finish and then asks… Can you make us a Facebook page and get us ranked #1 on Google? Do they have any idea how difficult social media marketing is? marta kagan marc meyer Social Media marketing Social Networks.

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

FEBRUARY 18, 2010

3) If I were you, I’d keep my eye on Google and their plays in the social space, they are looming larger and larger. Even more so, check this article about Google and Aardvark. 4) We talk about the need for social media rules, guidelines and policies. He makes some very valid points on how to proceed. Let me know!

Sites 138

Sites Policies Guidelines URL 138

Direct Marketing Observations

NOVEMBER 24, 2010

What’s next in social media? One thing that is safe to say is that Google will make another play in the social space. Because Google understands that if you can keep your people in network, then you can market to them, you can sell to them, and they are that much more valuable to you and your partners.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

JULY 15, 2011

That’s not to say that Twitter is not good for conversations any longer, but obviously what Twitter has done for us, for them and for the Google+ ’s and the Facebook’s of the world, is that it has defined a new action that has been woven into the fabric of our social lives.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

JULY 19, 2010

Yoono connects you to your social networks and messengers. It unifies your status updates into a single stream of information and lets you update your status across all your social networks at once. Social media sites that are currently supported include, Facebook, Twitter, MySpace, LinkedIn, FriendFeed and Flickr.

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162

Direct Marketing Observations

APRIL 4, 2011

Recently I read where, First it was AOL, then it was Microsoft, then it was Google and now it’s Facebook. I know, what a ridiculous analogy-but my point being that I’m afraid that we’re stuck right now and it might be awhile before we become “unstuck&#. I’d say that was pretty safe.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

SEPTEMBER 8, 2010

Google -Though Google insists on trying to tap into our “social&# lives with it’s ill fated attempts with Buzz, Sidewiki, and Wave- they still are the standard bearer in search. Stay tuned as to how Google starts and continues to weave social elements into our search results. Social commerce?

Social Media 180

Social Media Smart Phone Apple Video 180

Direct Marketing Observations

SEPTEMBER 20, 2011

A) Typing in “big screen TV’s in Google. B) Typing in a specific brand into Google. C) Going into a social network and letting 500 of my most intimate friends know that I’m thinking of buying a TV. My research consists of what? D) Going to Yelp.

Forums 148

Forums Research Buy Compete 148

Direct Marketing Observations

SEPTEMBER 8, 2011

1) This post The hidden cost of social though a bit long by Mark Schaefer really deconstructs the conversation, give it a read. 2) It’s funny, but I was talking to someone the other day about the difference between communities and social media, and lo and behold I came across this article, Is social networking community building?

Community building 202

Community building ROI Cost Analytics 202