Waxing UnLyrical

DECEMBER 11, 2013

For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. Twitter Google+ LinkedIn Will India See a Rise in Digital PR?

comScore 199

comScore Smart Phone SMS Advertising 199

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Ok yes HTML5 should help this but throw in iPad and various other tablet aps and marketers are starting to look like Technologist which brings me to my next prediction.

B2B 279

B2B Marketing Mobile CPM 279

Proactive Report

SEPTEMBER 26, 2011

With Diigo Powernote for Android smart phones or the Diigo Offline Reader for the iPhone you can read your bookmarks or the pages you marked Read Later while standing in line, on a train or a bus, or waiting for a meeting. It’s easy to do on Firefox, Internet Explorer, and Google Chrome. Google Plus. Watch the video.

Social Media 89

Social Media Tools Press Release Blogger 89

Convince & Convert

MAY 10, 2012

The original source of that, I think – as you pointed out, Eric, or Tom Webster did – was a ShareThis study, which doesn’t necessarily mean everybody. Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. Pinterest is sending more traffic from Twitter. Eric : Yep.

Hubspot 114

Hubspot Mobile Analytics Google 114

Convince & Convert

AUGUST 25, 2010

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. Maybe an invite to an after school study hall – caffeine experience optional.

Facebook 144

Facebook Yahoo Collaboration Social CRM 144