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This Week in Social Media – 6/12/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

The NYT could also just build this functionality into their own mobile apps, but partnerships offer greater cross-promotional and audience development opportunities. Foursquare users in Vancouver will have access to reviews, tips and recommendations provided by NYT travel and entertainment writers. That’s just one idea.

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Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

With its gobs of storage, speed and tremendous search/tagging capabilities , you can transform it into a personal nerve center thats available from any computer or mobile device. I scan 275 RSS feeds in Google Reader and I use dozens of bookmarklets and shortcuts to help me manage it all.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

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The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

RTM has gadgets (as seen above), applications for all mobile platforms, an API, and much more. RTM is free, but extra functionality such as mobile access costs $25/year.). Google Reader. I don’t care what people tell you about RSS dying — Google Reader is still pretty darn awesome.

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An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

Using my Google Reader, I check for all things TSA related daily. Having the Blogger team speak on our behalf has made our mission a bit easier and more understanding to the traveling public. Having the Blogger team speak on our behalf has made our mission a bit easier and more understanding to the traveling public.

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Six Links Worthy Of Your Attention #145

Twist Image

"It's no secret that people have bad password hygiene, or that companies like Google are racing to replace single-factor passwords with something better (like, say, having your mobile phone near the place you're logging in from.) Amazon's Head of Mobile Interfaces - MIT Technology Review. google reader.

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