Why should I like your brand?
Jeff Esposito
JUNE 4, 2012
Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. Foursquare – no deal, despite a call out to check in.
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