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Why Do We Need a Social Media Policy?

SocialFish

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” I co-authored a white paper with SocialFish about social media policies. Then someone invented email discussion forums, and many members would be angry if you took them away.

Policies 222
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations. An active and helpful support forum? Here are 20 ideas.

ROI 191
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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Develop reputation as a thought leader (or something equally positive). In almost any major city, on almost any day, there are various types of business networking events: breakfasts, happy hours, seminars, forums and other types of events where local business people can meet each other and form new connections.

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10 B2B social media post ideas to stand out in a crowded social landscape

Sprout Social

If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. This week on #TheWeeklyTake we recap our recent forum on the economic outlook, and how it will affect occupancy strategies for companies in the banking & financial services sector. to drive conversion-focused content like webinars or white papers.

B2B 135
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Someone in your company should be assigned to monitor and respond to ALL reviews and forum posts , positive or negative.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. We have taken baby step mostly focused on WEB, Blog, forums in the industry etc. We have taken baby step mostly focused on WEB, Blog, forums in the industry etc.

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B2B Employee Advocacy Best Practices

Oktopost

On the flip side, this knowledge will also benefit the company and help protect its reputation. It’s extremely important to acknowledge employees for their efforts – especially in a public forum. The more knowledgeable employees are about social media and sharing advocacy content, the more comfortable they will be to post. Run a Pilot.

B2B 147