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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog. Use electronic and traditional PR techniques and optimized press releases. Create sub domains, blogs, media channels (.TV);

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How to use social listening tools for business-wide success

Sprout Social

Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more. A spike in conversation volume and negative sentiment tipped them off that something was brewing on social media. Are users running into bugs?

Tools 86
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Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth

You’ll see how to build a social media monitoring dashboard, set up social media press release site, learn the difference between a 9 step social media strategy, a 5 step campaign and so on. monitoring a social media news room (no more PDF press release!) and a demonstration of tools to make your life easier.

Course 66
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3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.

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Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement.

Course 102
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Social Media Intensive Course – August 2016 – Sydney Training

Laurel Papworth

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement.

Course 40
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Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Computer Based Session: Build a social media press room with socmed press releases, blog and social objects. . Nine Steps of a Social Media Strategy.

Class 85