Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

MAY 9, 2012

Most people who write on social media outlets don’t do so just for the sake of doing it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. That is exactly why Social Media is so special, so different.

Data 222

Data Sample Samples Survey 222

Buzz Marketing for Technology

JUNE 5, 2013

Shoppers love to send videos to each other via email, post them to social networks or embed them in their blogs or personal websites, so make sure your videos are easy for customers to share. Try adding a YouTube channel to your social media arsenal. Increase the reach of your TV advertisements by posting them online.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Vitrue a social media marketing platform determined that the. Is Sentiment Making Brands Stupid? I loved the article by Nick Carr a few.

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). You can follow any responses to this entry through the RSS 2.0 at Kevin P.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

MAY 18, 2011

I remember buying media on the Golf Channel because that’s what the CEO told me his friends’ watch. Talk about gut level media planning! But today is a different day.

Focus Group 254

Focus Group Buy Price Advertising 254