Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Is Sentiment Making Brands Stupid?

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

FEBRUARY 8, 2021

This is a common collection method for online retailers. The collection stage uses social listening , review sites and on-site survey cards. For example, if you’re interested in knowing how a live music event was for an attendee, having people conduct surveys on site will garner more results than following up weeks later.

Data 124

Data Survey How To Review 124

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation. I see testimonials, etc.

Social Media 119

Social Media Strategy Mobile Consultant 119