Sherrilynne Starkie

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How a social media consultant can help your business

Sherrilynne Starkie

Industry certifications prove a social media consultant’s practical skill too. Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly That’s where working with consultants makes sense. Google Adwords and Analytics certifications are fundamental to online advertising and data insight.

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Top five: Women rule content marketing!

Sherrilynne Starkie

Quality journalism is good for everyone especially those of us working in the media industry. Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it. This brings AR and VR together so audiences can interact with and explore visual details of 3D images, objects, and videos directly in their News Feeds.

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Top five: audio and video social media innovation

Sherrilynne Starkie

Facebook is testing search ads in its search results and Marketplace, according to industry reports. Facebook tests search ads in results pages, Marketplace. The test could expand based on results. Advertisers can use the Facebook Ads Manager to extend their existing news Feed ads to the new “Search” placement. — SS. via GIPHY.

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Top Five: New apps, new features in social media

Sherrilynne Starkie

Cision says that it’s the first in the industry to offer a fully-integrated platform that aligns both traditional media and dynamic social influencer capabilities. This week's top 5 must-know news from the world of social media including Google Podcast, LinkedIn Kudos, Reddit Ads, Instagram Algorithm and Cisions's Influencer tool.

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Native advertising is here to stay

Sherrilynne Starkie

That’s why the ad industry is taking steps to set standards for ethics and behavior. University of San Francisco research shows that people don’t remember seeing the words ‘sponsored by’ on articles and updates. Indeed half of the people surveyed were not sure what it means for content to be ‘sponsored’.

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Do John Naisbitt’s Megatrend predictions still hold true for 2018?

Sherrilynne Starkie

The shift from a post-industrial to an information society in which information becomes a major resource and a major industry. N ow 12 years later let’s see what, if anything, has changed in the trajectory of the megatrends that Naisbitt had predicted. . Megatrends in today’s world. This one was right on the money.) (It

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