Direct Marketing Observations

article thumbnail

The catalysts of social media

Direct Marketing Observations

Earlier today I mentioned that I would love to use the words granular and linear when I talk to people about social media and marketing, but my mind doesn’t work in a linear or granular fashion. I’m more of a black and white type. I like to distill things down.

article thumbnail

Chances Are You’ve Met Less Than 5% of the People in Your Social Network

Direct Marketing Observations

Associated with or related to others, especially to influential or important people: a photographer who was well connected in the fashion world. Logically or intelligibly ordered or presented; coherent: a stroke that left him incapable of connected speech.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Twitter could learn from Facebook Deals

Direct Marketing Observations

Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. There are other similarities but the fact is they are different. Their UI’s are pretty different.

Twitter 183
article thumbnail

10 social sites you might have missed

Direct Marketing Observations

You want to see micropayments in a down n’ dirty fashion? Though you will have to download Microsoft’s Silverlight to really see it in all of its glory. 2) Start selling in 60 seconds with Tinypay. This is it! 3) I love this deck, The Tipping Points of Social Media. 4) If your not a fan of Social Media Today, you should be.

Sites 170
article thumbnail

Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

Should Southwest be the fashion police? At some point, screwing up and then apologizing for it, can get old. We know about the experiences of stars who tweeted their displeasure, but are there more that we don’t know about? Should they be the judge of what is considered obese? Should they be imparting their morals on their passengers?

Airlines 138
article thumbnail

Why Entertainment and Social Media are Perfect for Each Other

Direct Marketing Observations

All told there were over 50 acts of various degrees culminating with Stephen Marley closing it down in fitting fashion. Stop it, just stop it. Mini festival review not withstanding, I’d like to see the chasm between the makers of music and takers of music narrow so that we can all enjoy the why behind the music.

article thumbnail

Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

In social media, because an ‘action’ did occur, marketers measured it in a positive fashion. You have either a formal agreement to get married or an arrangement to do something or go somewhere at a fixed time. Neither of those really pertain to social media, do they? The problem occurs or occurred, when nothing happens or happened after that.

B2B 100