Harp Interactive

SEPTEMBER 13, 2010

Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media. Description : Pay special attention to sites like Facebook that allow you to include a URL in this section .

SEO 313

SEO Social Media URL Engineering 313

Harp Interactive

FEBRUARY 3, 2010

This is the second in a series of three posts highlighting bits from my International Social Media Association (ISMA) teleseminar: Strategies to Ensure an Engaged Social Presence. ISMA: And how about on Facebook? Are there Best Practices for Facebook as well? Best Practices for Facebook. Do the same rules apply?

Engagement 270

Engagement Authentication HootSuite Notification 270

Harp Interactive

NOVEMBER 23, 2009

They are soon struck with the fact that social media marketing takes strategy, planning, resources, content, time and…more time. They become overwhelmed, haven’t planned properly, don’t have the strategies or resources in place to execute and the results are…social media couch potato syndrome. Participate.

Social Media 237

Social Media Statistics Resources Study 237

Harp Interactive

MAY 25, 2010

One of the best strategies for creating online visibility for your brand or business is to seek out relevant blog posts via monitoring. Read more on how to incorporate reactive and proactive engagement using social media monitoring in our previous post, Strategies to Ensure an Engaged Social Presence. Monitor for Content to Share.

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

NOVEMBER 2, 2009

Add your Twitter, LinkedIn and Facebook links to your email signature. Have a strategy before you start. I love Twitter [link] but I am not sure about Facebook and how to use it from a business perspective. Use plugins and apps to cross-pollinate all your platforms. Proceed slowly. Response 3. John Lusher. Be yourself.

Social Media 264

Social Media Flickr Tweetdeck Marketing 264

Harp Interactive

JANUARY 12, 2010

You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques. Facebook Lexicon. Twitter Search. UberTwitter.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Harp Interactive

NOVEMBER 16, 2009

A Social Media Marketing Specialist will: Develop a strategy based on your marketing goals ensuring that you enter into the correct social platforms for your business objectives. Open the proper social accounts , brand them and build them out according to the set strategy.

Social Media 270

Social Media Small Business Metrics Compete 270

Harp Interactive

JULY 29, 2009

A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands. Tags: Blog Facebook small businesses social media for small businesses Social Media Marketing twitter for business. So what exactly, should small businesses be doing?

Small Business 188

Small Business Social Media Loyalty Aggregator 188

Harp Interactive

JULY 29, 2009

A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands. Tags: Blog Facebook small businesses social media for small businesses Social Media Marketing twitter for business. So what exactly, should small businesses be doing?

Small Business 150

Small Business Social Media Loyalty Aggregator 150

Harp Interactive

DECEMBER 1, 2009

Many big companies are regularly confronted with this Internet Reputation Management nightmare and have to employ strategies to push down negative press and relegate Google position of negative sites that malign their brands. Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

NOVEMBER 2, 2010

They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative. Unfortunately in their haste to become digitally optimized these companies often neglect to create a cohesive strategy and fail to integrate optimally for maximum synergy.

Press Release 219

Press Release Communities Badge Real Estate 219

Harp Interactive

JULY 13, 2010

So page 1 or bust is the right strategy if your business depends on online leads or sales. Create Twitter and Facebook accounts/pages with keyword rich profiles. Conduct polls on Facebook and your website to generate buzz. Update and add regular, original content to all your sites: Facebook, Blog, Twitter, Article site etc.

Google 362

Google Hubpages Tips SEO 362