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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Establishing a social media strategy will help you see where potential customers are hanging out. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested.

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5 Things True Social Media Experts Do Online

Techipedia: Tamar Weinberg

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

If this is your first time diving in the social media waters, it’s going to be difficult to make a splash. Your Facebook Fan page will have 0 fans. That’s not really convincing social proof. I am a mother of a 10month old girl and I am trying to get back to work with social media management.

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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

You may want to create a custom Twitter background, custom Facebook fan page landing tab (with FBML) and custom YouTube channel backgrounds. I have seen people mix up colors on their YouTube Channels, Twitter profiles, and Facebook fan pages. If your colors are green and white, use those colors all over your social profiles.

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Dear Facebook Friends, You're Doing it Wrong

Techipedia: Tamar Weinberg

Facebook, originally known as thefacebook.com, was a service that connected college students to their classmates and to friends in other universities. I’ve briefly touched upon a huge pet peeve of mine in my social media etiquette handbook , saying that you should use your real name and not represent anyone (or anything) else.

Facebook 268
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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

We should hang a banner ad in the middle of the sky A similar tactic was mirrored on the client’s Facebook account; there was no user interaction, just a bunch of messages that were cross-posted from Twitter to Facebook that were scheduled in advance. There were fans on the Facebook page, but what is keeping them there?