Pam Moore

MAY 9, 2016

Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). It must be more than words, more than broken promises.

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Buzz Marketing for Technology

JUNE 27, 2008

Mobile Messaging 2.0. Mobile Phones. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Election 2008. Enterprise 2.0.

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Jeff Esposito

APRIL 17, 2012

Image: Wikipedia. LinkedIn, much like Facebook, was born during a time of blossoming internet transparency, when people began to come from behind the ambiguous screen names and revealed their real selves and in some cases their professional selves, online. Even LinkedIn’s first publicly recognized tagline was “Relationships Matter.”.

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Convince & Convert

MARCH 4, 2016

Thanks to technological advances such as the widespread adoption of mobile internet access, the average human now has a shorter attention span than a goldfish , which makes visual content even more essential for capturing people’s attention. Go through your old blog posts , presentations, and white papers. Repurpose Old Content.

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Pam Moore

DECEMBER 11, 2016

Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%), and Google+ 62%). Source: Wikipedia.

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Webbiquity SMM

DECEMBER 19, 2017

Image credit: Wikipedia. It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. ” — 2018 Trends: B2B Marketing , Edelman. Social Media Marketing Trends. But for B2B marketers?

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Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Mobile Apps. Listicle Summaries.

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