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Study shows social media drives sales

Sherrilynne Starkie

Photo credit: Wikipedia). Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. Related posts: Facebook advertising facts. Wikipedia rules the waves. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

Study 377
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Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. 50 Ways to Inspire Your Audience (white paper). You Are the Media!

Brands 166
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Monday Roundup: Moving Forward

Waxing UnLyrical

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. How to Apologize Like a Boss. Now it’s your turn!

Wikipedia 181
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How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). It must be more than words, more than broken promises.

Brands 113
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

This would include eBooks, Research, White papers, etc. Share this on Facebook. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Could Facebook become a Lead Nurturing platform? Subscribe to the comments for this post? Tweet This!

Types 255
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

This would include eBooks, Research, White papers, etc. Share this on Facebook. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Could Facebook become a Lead Nurturing platform? Subscribe to the comments for this post? Tweet This!

Types 255
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Emotional Branding 101: Make Your Brand More Human with These 8 Foundations

Pam Moore

These approaches to branding were invented and used by smart marketers long before Instagram, Facebook, Twitter, LinkedIn and blogging. Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. 15 Tips to Zoom Your Brand (white paper).

Brands 60