Sherrilynne Starkie

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The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. According to Facebook , the Oscars scored a 7.17

Content 317
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Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America.

Features 230
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Top Five Social Media Must Knows: The new Google News

Sherrilynne Starkie

This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Facebook privacy: Survey suggests continuing US loyalty. Top Five Social Media Must Knows: The new Google News. Listly by Sherrilynne Starkie.

News 170
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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Then, the user could use Facebook to find out this woman’s interests, where she went to school and who her friends are. Facebook’s little secret. Successful social media marketing to moms.

Data 327
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Storytelling: how to for businesses

Sherrilynne Starkie

Stories draw people together, create community and build consensus, trust and loyalty. It’s a wholesome message that will build trust and loyalty among those who hear it. Related posts: Writing tricks for content marketers. PLEASE LIKE MY FACEBOOK PAGE. And that’s why storytelling is so important in business.

How To 150
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Analytics: what are you really learning?

Sherrilynne Starkie

It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. Another client wanted to target young single parents via Facebook which, on the surface, sounds like a good idea. Related posts: Pinterest leads Facebook with customer acquisition.

Analytics 380