Facebook and Groups - Social Media Informer

Monetizing Facebook

Direct Marketing Observations

FEBRUARY 25, 2011

We’ve all been wondering either on the behalf of the company’s we work for, or the clients we serve, or for ourselves- How can we leverage Facebook to actually make money? Recently, Social commerce platform ChompOn , threw down the gauntlet by publishing some data on how much a Facebook share and tweet is worth.

Facebook

Facebook Social Networking Widget Advertising

There are no take backs in social media…

Direct Marketing Observations

JANUARY 27, 2011

I joined a private group in Facebook. It was a fun irreverent group of like minded professionals initially talking about the stuff, the challeneges , and the issues we face every day. But the tone of the group slowly shifted or evolved into something I didn’t really recognize anymore. And I feel awful about it.

Social Media

Social Media Social Networking Groups Groups

The Reality of Social Currency

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. It has about 650,000 likes on Facebook, compare this to more than 17 million for Nutella and 34 million for Oreo for example.

Loyalty

Loyalty B2B Metrics Curation

The Enterprise Conundrum-Adapt, Adopt or Do Nothing?

Direct Marketing Observations

SEPTEMBER 30, 2010

What struck me about this group, was how little they knew and how little really had an impact on their day to day jobs. Now back to the other group. For them, social media activities consisted of basically going on to Facebook and either doing a status update or reading others. What struck me about Toby and Geoff? Or reality?

Web 2.0

Web 2.0 B2B Social Media Groups

The Implied Participation of Social Media

Direct Marketing Observations

JANUARY 21, 2011

In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. All Facebook [link] - The unofficial Facebook Blog.

Social Media

Social Media Social Networking Class Case Study

Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few.

Platform

Platform Social Media Drupal Open Source

Protecting Children from Social Media

Direct Marketing Observations

APRIL 19, 2010

It hasn’t been a problem yet&# , “My kids are good, they’re responsible and know what they are doing, nothing has happened, nothing ever will&#. “Facebook seems harmless&# , and besides, all they do is text&#. Update their status on Facebook. Create a network via Ning. Upload music and comment on the music.

Social Media

Social Media Social Networking Education Guidelines

This week’s #Socialmedia Tweetchat Topic: Social and the New Model For Market Segmentation #sm48

Direct Marketing Observations

FEBRUARY 23, 2010

Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. To explore ways by which to re-imagine consumer grouping, we must get past the traditional segmenting like demographics, geography, income, even behavioral.

Marketing

Marketing Price Wikipedia Groups

In social media, cluttering the space, confuses the topic

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. She’s 14.

Social Media

Social Media Aggregator Loyalty Social Networking

Will Color be the NBT in social? Or will it fade?

Direct Marketing Observations

MARCH 28, 2011

Simultaneously use multiple iPhones and Androids to capture photos, videos, and conversations into a group album. If this is supposed to be the “Next Facebook,&# I’d say they have a long way to go. Think fast! Find someone. Take pictures together. There’s no attaching, uploading, or friending to do.

Social Networking

Social Networking iPhone Mobile Applications

Using Twitter to grow your business-Webinar

Direct Marketing Observations

JUNE 21, 2010

Marc Meyer is the Director of Social Media and Search at Digital Response Marketing Group in Naples, Florida. Steve’s research is focused on identifying, analyzing and forecasting global trends and shifts impacting small businesses, including the growing small business role Facebook and other social media are playing.

Twitter

Twitter Web 2.0 Small Business Startup

The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

MARCH 4, 2010

I like this next site for a few reasons, not the least being that the it’s about support groups. I have said for quite some time now that eventually social media will become more about specific niche’s than it will be about melting pots and this site Daily Strength is about groups and communities.

Social Networking

Social Networking Exercises Sites iPhone

A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

SEPTEMBER 29, 2015

Gone are the days where all clients or brands should or would accept someone who knows how to tweet, post to Facebook and take Instagram pics. Depends on your role but in general, I would say you can count on probably being pulled into more meetings with more groups in which your expertise is required, than you initially thought.

Social Media

Social Media Collaboration Team Resources

Social Media Marketing Challenges in the Biotech Industry

Direct Marketing Observations

JANUARY 31, 2024

In the past, we have found that LinkedIn user groups have been mildly successful from a targeting standpoint but even that can sometimes be an inexact science as well-, but it is worth trying. Why not Facebook, Instagram, or Twitter/X? It’s imperative to dig into your audience personas. What is good content ?

Industry

Industry Social Media Biotechnology Marketing

It’s Time to Rethink Facebook

Direct Marketing Observations

JANUARY 25, 2019

You’re thinking of leaving Facebook. I’m thinking of leaving Facebook. It may be time to evaluate the value of your relationship with Facebook. You search for sunglasses and low and behold your Facebook pages are filled with Ray Ban ads. billion users that Facebook has, have bailed due to the data breach?

Facebook

Facebook Social Networking MySpace Comparison

Social Media Informer

Direct Marketing Observations

Monetizing Facebook

There are no take backs in social media…

Trending Sources

The Reality of Social Currency

The Enterprise Conundrum-Adapt, Adopt or Do Nothing?

The Implied Participation of Social Media

Leverage Multi-Social Media Platforms to Tell Stories

Protecting Children from Social Media

This week’s #Socialmedia Tweetchat Topic: Social and the New Model For Market Segmentation #sm48

In social media, cluttering the space, confuses the topic

Will Color be the NBT in social? Or will it fade?

Using Twitter to grow your business-Webinar

The Top 20 Health and Fitness Social Networks

A Look Back: What to Look for in Your Next Social Media Director Hire

Social Media Marketing Challenges in the Biotech Industry

It’s Time to Rethink Facebook

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