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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. You can complete a social listening exercise today to find out if there are any risks you should be aware of. When incoming messages across your social platforms exceed the hourly average, you immediately get email or mobile push notifications.

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Should I stay or should I go? Marketers’ POV on how long they’ll stay in social

Sprout Social

However, this threat can become an opportunity if your company has a well-established internal mobility process. This aspiration reflects a desire for a more sustainable career path that relies more on exercising big-picture thinking and less on a constant stream of new ideas. A rising tide lifts all ships.

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When AI is everywhere, invest where it counts

Sprout Social

AI development was once a cost-prohibitive, time-intensive exercise that yielded very specific results. At Sprout, we have a foundation of proprietary machine learning that users benefit from, through features like Optimal Send Times, sentiment analysis and explicit content filtering.

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Instagram Emoji Guide: Meanings, Reactions, Ideas

Hootsuite

Popular emoji symbols include: Smiley face Sad face Clapping hands Thumbs-up Heart Fire There are literally thousands of emoji characters available on Instagram—from dragons and lizards, people exercising, and even ice cream cones. To choose a custom emoji, tap the smiley face icon on your mobile keyboard. What are Instagram reactions?

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Creating the map is a great internal exercise. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. And, you can assign predicted emotions or sentiments to different stages of the journey.

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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer Social

You can take the time to run the numbers yourself (a useful exercise!), Marketing Grader will give you an overall score for your website, based on four categories: Performance Mobile SEO Security. WooRank’s free tool tests seven aspects of your site—SEO, mobile, usability, technologies, social, local, and traffic.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.