Dave Fleet
DECEMBER 4, 2017
The ability to more effectively deliver content to people based on their interests, for example, allows for more relevant and meaningful interactions than a ‘spray and pray’ approach – and social media provides that contextual targeting in spades.
Dave Fleet
APRIL 14, 2011
We’re seeing more and more examples of crises driven by online activity; social support offers a way to prevent issues from becoming crises. Invest in Social Media Management Systems before you lose control. Appropriate systems are a key part of that.
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Dave Fleet
MARCH 22, 2011
The first line links to a full page of information on the commenting system. What other examples have you seen? By leaving the ‘Post to Facebook’ box selected, your comment will be published to your Facebook profile in addition to Financialpost.com.&#.
Dave Fleet
SEPTEMBER 27, 2011
Give them case studies: The legal system revolves around precedents. Your lawyers are likely to respond well to examples of how other organizations have done similar things successfully (and trouble-free) in the past. If other people have blazed the trail ahead of you, show them.
Dave Fleet
JUNE 15, 2010
For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. Right now, the system doesn’t hook into Salesforce but according to Sysomos co-founder Nilesh Bansal, that functionality is on the way.
Dave Fleet
OCTOBER 14, 2010
Take the video interview I posted the other day, for example. In a system where we’re able to foster, curate and engage communities of interest around common goals, the approach of making a big splash then disappearing is highly inefficient. Take campaign-based Facebook pages, for example.
Dave Fleet
AUGUST 3, 2010
When I think of examples of companies known for successful adoption of social media tools, a few names always come to mind – Dell, Radian6, Freshbooks… and Zappos. (On The company has implemented a “skill sets&# system, with a small bump in pay associated with improving each of the skill sets.
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