Convince & Convert

SEPTEMBER 21, 2010

I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time.

Social Media 167

Social Media Strategy Consultant Conference 167

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SEPTEMBER 21, 2010

In my social media consulting, I often emphasize with my clients the importance of using powerful, unexpected and unusual words and turns of phrase in headlines – to break through the content clutter. This is very helpful for my future reference. This appears to have worked in the case of #2, #4, #6, #11, #14, #17, #19, #23.

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Social Media Strategy Social CRM Consultant 141

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JUNE 22, 2010

jaybaer wants to know Do You Believe?

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Social Media B2B Company Consultant 130

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JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 128

Social Media Strategy Influencer Case Study 128

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SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What I mean is that California for example always shows up with the most posts. Historical data seemed more robust as well.

Social Media 155

Social Media Radian6 Strategy SM2 155

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FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

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Social Media Case Study Strategy Study 117

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SEPTEMBER 21, 2010

Social media tools and applications are often seen as existing as their most visible persona (their application within a social network) rather than being seen as tools with wider application and use. Amber [link] Deb Robison Great post and I especially appreciate the viral example and the need for participating with authenticity.

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Social Media Strategy Consultant Web 2.0 149

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AUGUST 4, 2010

Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online. I'm not saying I'd provide him with free pizza for life and a carton of Lucky Strikes (Mad Men reference), but I wouldn't pee all over him either.

Social Media 130

Social Media Strategy Comments Course 130

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JULY 8, 2010

The True Blood reference floored me. link] Anonymous Between email marketing and social media, I think business marketers pay more attention to email marketing for its convenience, low-cost and far reaching targets, and there are many email marketing services. link] Ahmed Haha, an excellent post. Great post.

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RSS Research B2B Consultant 128

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MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. The one-liners I read daily are references to websites, conferences, fixes for technical problems. dell is one example. I love Twitter. It enriches my life every day.

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Social Media Strategy Foursquare Social CRM 124

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SEPTEMBER 21, 2010

Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

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SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

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Social CRM Twitter B2B CoTweet 145

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SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. As Gilbert pointed out, our own intersection is a good example. My friend Todd Lynch ( @prtodd ) mentioned Kurrently to me on Friday.

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Social Media Strategy Engineering Social CRM 164

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JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. I think CoverGirl showed it well w/ your example.

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Influencer Ustream Authentication Social CRM 122

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SEPTEMBER 2, 2010

I don’t share the exact same stuff on Twitter that I do on Facebook, for example. I actually think the Web and social media have contributed significantly to the polarization of political and cultural thought in the U.S. It’s funny how you reference the shortcomings of social media. link] jaybaer Good!

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Social Media Strategy Consultant Social CRM 153

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JUNE 23, 2010

Micro-tasks are a great example of this. Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user. link] Thanks for using Ford as a positive example. Some, like Ford for example, are further ahead with their thinking than others. How's this?

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Crowdsourcing Social Media Strategy Construction 121