The Content Convergence Dilemma: Where’s the Content Department?
Adam Cohen
OCTOBER 27, 2011
Conversational content is managed across many organizations who touch social media functions – PR, marketing and customer service, for example.
Adam Cohen
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237 On Facebook and the Death of Etiquette
Adam Cohen
NOVEMBER 1, 2010
In each of these small examples, the communication is mostly 1:1. Have an example to share? Two years ago, no way I’d tell you that it would be acceptable to converse via text message/SMS with grandparents. Same with instant messaging. Enter the world of Facebook, where the communication paradigm is different. Related Posts.
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The Digital Five Tool Player
Adam Cohen
SEPTEMBER 2, 2010
One of my favorite examples of this application is the Converse Domaination effort (it’s worth the watch, go ahead, I’ll wait). I’ll be calling out some other technologies separately below, but understanding and being able to leverage tools available is critical to delivering impact. Understanding the Community.
Billboard Yourself
Adam Cohen
JUNE 17, 2010
Spotted this excellent example of fusing digital, personalization, offline, online, social media and music. Spot on for Billboard magazine. I get inspired by the fusion across creative concepts like this. RSS feed readers please click through to see the video). Billboard Magazine video instalation from Marcos Kotlhar on Vimeo. Related Posts.
Interview: EMC Does Social Media From The Inside Out
Adam Cohen
JUNE 30, 2011
Many of our public bloggers, as example, honed their voice and refined their blogging skills on EMC|ONE before going public. We’ve seen countless examples of employees in different business functions and geographies coming together to collaborate on meaningful topics. That would never happen without an open approach.
The Content Convergence Dilemma: Where’s the Content Department?
Adam Cohen
OCTOBER 27, 2011
Conversational content is managed across many organizations who touch social media functions – PR, marketing and customer service, for example.
Twitter Badges For Brands Who Want to Avoid Narcissism
Adam Cohen
JULY 28, 2010
Here are a couple of examples, one for Whole Foods because I happen to be a fan and one for my employer. . – You’ll have a jpg that you can use anywhere. If you prefer here is a photoshop template you can download and edit to your heart’s desire: Twitter Talk to Us Template, PSD file, 400K.
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