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Increase Profits With Smarter Trade Promotions

The Realtime Report

However, despite companies’ sentiments, many would be better off staying at home. In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. ” Click To Tweet. Use The Right Tools.

Retail 79
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New Platforms + Meager Results = Same Old Song And Dance

Twist Image

You would think that as the Internet took hold, that this sentiment would dissipate. While some outlets have started testing ads in Facebook Live videos, others express concern over Facebook's 'lack of success in creating large-scale audiences around live events,' Digital Content Next said. nielsen ratings. You would be wrong.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

Power influencers – These are influential people that probably speak at events, write books, have blogs, podcast, etc. Event activation. The first one is very common with consumer brands – they organize/host an event and invite influencers to attend and network with other influencers and sometimes members of the media.

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B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. To promote your employer brand on social, you can share employee interviews, career stories, team photos, company events, your vision and values as a company.

B2B 144
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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

Chris Tompkins suggests tailoring the style of your profiles in the big 3 social networks much as you’d dress differently for various types of business events. number of retweets on Twitter, number of comments per blog post), brand sentiment and customer retention. by Served Fresh Media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sentiment: How much are you willing to automate verse check by hand? • Languages: Will you need to analyze foreign languages and do you have anyone in house to translate or will you need the tool to handle that? Demographics: Do you want to be able to filter by the demographics of the author? In other words, how accurate does it need to be?