Sherrilynne Starkie

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Facebook and hashtags: at long last

Sherrilynne Starkie

A black hole in social media data got a step closer to being understood this week. Facebook has introduced the use of hashtags ! Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns.

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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

This social media app allows users to shoot and post 60 second videos. Hashtag Challenges . A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. Ask Me Anything Live events are very popular on Tik Tok.

Brands 273
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Social media and Montreal’s student protests

Sherrilynne Starkie

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Montreal Student Protest Berri Hill (Photo credit: xddorox).

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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

This social media app allows users to shoot and post 60 second videos. Hashtag Challenges . A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. Ask Me Anything Live events are very popular on Tik Tok.

Brands 195
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HMV’s Twitter nightmare

Sherrilynne Starkie

Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills.

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Top tips for bloggers and brands

Sherrilynne Starkie

Also, brands are reluctant to invite bloggers to events or give them free products if there’s little chance of follow-through due to lack of interest or enthusiasm. Should the blogger tweet throughout the event? Should he or she write a blog post before or after the event? Understand what’s expected. See point No.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. LinkedIn is a crucial platform for businesses.