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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social provides valuable information Dark social is all about connection.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

It’s the easiest way to repurpose and edit content to make a post appropriate across your various social channels. Rather than cross-posting the exact same content on every social platform , you can edit handles, hashtags, language and links to make each post appropriate for its intended audience. Hootsuite hacks for reporting.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S. gamers ages 10 to 65, play games on social networks or casual game websites. Rewards for Using Self-Service Channels.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S. gamers ages 10 to 65, play games on social networks or casual game websites. Rewards for Using Self-Service Channels.

CSR 126
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Social Recruiting in 2023: How to Find the Best Candidates

Hootsuite

True social recruiting is all about proactively searching for top talent and building your brand as an employer people want to work for. How to build a strong social recruiting strategy: 7 steps 1. Be active on the right social networks You don’t need to use a specific social platform to succeed.

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19 Engagement Post Ideas That Will Blow Up Your Analytics

Hootsuite

Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media? An engagement post on social media is any type of content that encourages audiences to interact with it, for example, by liking, commenting on, sharing or saving.

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How to Increase Social Media Engagement: A Guide for Marketers

Hootsuite

Social media engagement is measured by a range of metrics that could include the following: Shares or retweets. Using branded hashtags. Basically, social media engagement is growing anytime someone interacts with your account and can be calculated in a variety of ways. Followers and audience growth. Click-throughs.