Dave Fleet

JANUARY 18, 2012

Raise awareness ahead of the event. your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. The world’s tech media, from traditional to hybrid to social, gather in Vegas for this event.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

OCTOBER 28, 2010

We’re well into the Fall conference season now, and there are some great events coming up in Canada – UnGeeked Toronto (this week) and Mesh Marketing (which Edelman sponsors) are two great examples. The event has an amazing line-up : Malcolm Gladwell – best-selling author of Outliers, Tipping Point, Blink etc.

Conference 279

Conference Eventful Travel Cost 279

Dave Fleet

OCTOBER 14, 2012

We pitched new business together; we presented at events together; we laughed, sighed, argued and relaxed together. Offline, he also made a big impact – as one of the founders of HoHoTO, he helped to raise tens of thousands of dollars for the Daily Bread Food Bank , for example. Above all, Michael was a devoted family man.

Exercises 419

Exercises Banking Communities Meeting 419

Dave Fleet

JUNE 24, 2010

This is another example of the power of social media in providing up-to-the second news in a way that would have been unimaginable a few years ago. However, in a world where traffic (and ad dollars) flows to the first piece of substantial coverage on the event, being first does matter. “So #earthquakes actually improve the TTC.

Radian6 390

Radian6 Social Media Journal News 390

Dave Fleet

FEBRUARY 2, 2012

Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. The recent partnership between Bazaarvoice and Buddy Media is a great example of a key piece of this puzzle.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

MARCH 5, 2012

If you go by the maxim that 1% of people create content; 9% comment and 90% lurk, those numbers multiply up to roughly 16% of people seeing these brands’ content (consistent with the numbers that Facebook discussed at their fMC event last week. Enter Facebook’s new advertising products.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

FEBRUARY 28, 2013

Connect your metrics with your objectives – don’t measure share of voice if you’re looking to improve the responsiveness of your customer support, for example. Know what the numbers mean – do your research and don’t let companies lead you down the garden path with made-up numbers and meaningless multipliers.

Social Media 393

Social Media Communities Overview Forums 393