Sherrilynne Starkie

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Top five: Messaging gets a lot more engaging

Sherrilynne Starkie

This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. News from Google, SnapChat, Facebook and Instagram. New tools, features and functions in major social media platforms. The search engine company is working with local home service companies Home Advisor and Porch. Sherrilynne Starkie.

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Search plus your world

Sherrilynne Starkie

The new profile results will also include Google+ profiles of famous people such as authors, musicians, and actors. Search plus your world can’t be good news for the other social networks such as Facebook and Twitter as it prioritizes G+ content. Their content will be increasing difficult to see. VISIT MY FACEBOOK PAGE.

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Five steps to positive media coverage

Sherrilynne Starkie

Getting covered by the news media is essential to digital marketing success. It gives great exposure to vast audiences and perhaps more importantly for digital marketing, PR coverage provides those backlinks from credible websites that are crucial to maintaining high search engine rankings. Know your media. Read the websites.

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Why real social media experts are also great writers

Sherrilynne Starkie

For earned media the writer will focus on op-eds, media pitches, influencer pitches, bylined articles, media availabilities, news releases, photo calls, letters to editors and more. How do skilled writers improve search engine ranking? Despite the surge in images and video content, words still govern search engines.

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Foundations for integrated digital marketing

Sherrilynne Starkie

Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. This is the most important information that you want to rank highest in the search engines.

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How to plan your story

Sherrilynne Starkie

Is it a news item? Don’t overuse them or risk search engine penalties, but be sure to mention these words a couple of times. Is it narrative, conversational, first person or third person? Research: What facts, views, opinions and arguments would add to the story? Which links would add value for readers?

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Top five: Linkedin keeps getting better

Sherrilynne Starkie

This week’s top five must-know social media news features two entries from LinkedIn. Google’s Featured Snippets not only help the algorithm to understand better web content, they now highlight related content, and this week the search engine also added more images. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie.