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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. e-Strategy Trends ). MediaPost ).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool. Content isn’t king, optimized content is king.

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How to Build the Ultimate Online Newsroom

Webbiquity SMM

FAQs (real ones, that real media people would care about). Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Search Engine Optimization (SEO). White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Search Engine Optimization (SEO). White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers.

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