Mon.Apr 30, 2012

Trending Sources

The Case for Building a Fiercely Loyal Community


This is a guest post by Sarah Robinson, President and CEO of Sarah Robinson Co. She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack. You can learn more about Sarah and Fierce Loyalty at  [link]. Isn’t that what associations DO? We already know how to do that.” Which is precisely my point. Ready to get some of that?

LinkedIn: Don’t Overlook The Social Media Underdog

Spin Sucks

Today’s guest post is written by  Neal Schaffer. Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. See this excellent infographic for full details. Why is this the case?

The ROI of Pinterest: 5 Must-Reads


Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Now it’s time to turn the tables and ask social media experts, “What’s the ROI of Pinterest?”.

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How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Does your Facebook Page have Rules or is it a free-for-all? Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

How Green Juicing Paved the Way to My Other Smart Habits


This is a guest post by Farnoosh Brock. Enjoy! believe all good smart habits are related and connected, and before I tell you about the smart habit for which Kristi invited me to write here today, that of Green Juicing (affiliate link), I want to share why and how your one good habit can lead to many more. You have most definitely experienced this. It was my job. Be sure to join us ! Featured

What Comes First, Multichannel Integration or Social Business?

Geoff Livingston

Image by ephy1 Most of the online hype about organizational social media adoption revolves around the “social business” craze. In my conversations, most businesses say they’re grappling with the multichannel integration into marketing. It begs the question, “What will come first, the full integration of social media into the marketing wheelhouse or the widespread rise [.]. Marketing Social Media communications Dell Edelman IBM Integrated marketing Newly Wed Foods Ogilvy Red Funnel social business twitter

5 Ways Brands are Valued Today

Engaging Brand

Brands have always had an intangible value and in the past this has been so important that the valuation has been placed on the balance sheet. The intangible value has evolved with the evolution of  technology over the last decade. The brand is valued by consumers not as much on perception, more on delivery of promise. The brand is valued by consumers not as just on their own experience as on the experience of their friends, family and even reviewers. The brand is valued not just on the transactional relationship but also on the emotional relationship.

Why I Steal Content (And Why You Should, Too)


This guest post is by Adam Costa of have a confession to make: for the past few years I’ve stolen content. Lots of it. It’s not something I’m proud of. Hell, I’ve never admitted it to anyone besides my wife (and she’s an even bigger thief than me). But this painful truth must come out, and—rather than see my dirty laundry exposed by someone else—I’d like to be the one to declare it publicly. I am a thief. Worse… I’m a plagiarizer! have stolen content and used it for my own evil purposes. “Passion?” ” you say. Myself.

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A World Gone Social

Learn how companies must adapt to survive.

Are You Too Focused On One Social Media Platform?

Small Business Mavericks

Social media is everywhere and it can often be a little daunting when for a small business owner about to engage in a social media marketing campaign. All to often a business will focus on one or two social media platforms, particularly Facebook and Twitter since they receive the most mentions. There are hundreds of reliable social media platforms available to small businesses and whilst you can’t cover them all, you do need to consider a balanced approach. What you shouldn’t be doing is focusing all of your attention on the one platform.

Still here – 6 years of blogging and 4 years of data…

The Way of the Web

Although I started publicly blogging at TheWayoftheWeb on a blogspot account back in 2006, it was only in 2008 that I switched to WordPress and installed my current Google Analytics account, so May 1 is kind of an anniversary. Technically I really started blogging back in about 1999 with a Homestead website, but that didn’t progress further than some horrific design decisions and a couple of extremely half-hearted business ideas, such as a database of pub reviews (I still occasionally wonder how much revenue the likes of FancyAPint make!). Blogging dying? Buffer.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequitur Wiley Miller