Sat.Feb 03, 2024

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Understanding Your Audience: Key Insights for Tailoring Your Marketing Strategy

The Social Media Hat

Successful Marketing Strategy Depends on a Defined Audience The post Understanding Your Audience: Key Insights for Tailoring Your Marketing Strategy appeared first on The Social Media Hat.

Strategy 151
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Engaged-View Placements Clarified

Jon Loomer

Here’s an update on Engaged-View attribution … Back in June of last year, Meta first announced Engaged-View Attribution. It counts a conversion when someone views your video for at least 10 seconds (or 97% if the video is shorter) and converts without clicking within one day. At the time, Meta said that it only applied to skippable videos, but they didn’t provide further clarification.

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Free Tools for SMBs: Marketing Resources That Won’t Cost You a Penny

The Social Media Hat

18+ Tools & Marketing Resources To Grow Your Business The post Free Tools for SMBs: Marketing Resources That Won’t Cost You a Penny appeared first on The Social Media Hat.

Cost 141
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New Report Shows That 96% of Online Creators Make Less than $100k Per Year

Social Media Today

The creator economy is not as economical as the platforms want to suggest.

Report 203
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How To Measure Share Of Voice On Social Media

Keyhole.co

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important?

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New Report Shows That 96% Of Online Creators Make Less Than $100K per Year

Social Media Today

The creator economy is not as economical as the platforms want to suggest.

Report 174
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Best Asset Management Software in 2024 | Monitor & Optimize Your IT Assets

Tweaklibrary

A good Asset Management Software helps you track, manage, and optimize various types of IT assets, including license agreements, software contracts, databases, operational data, intellectual property documents, and more throughout their lifecycle. Properly managed assets empower your business to grow while increasing efficiency, mitigating potential risks, and achieving overall business goals.