Twist Image

JANUARY 24, 2016

Episode #498 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Bob Pearson first came on to my radar when he published his first business book, PreCommerce , in 2011. Bob is known in the digital marketing industry as a true innovator and someone who believes (deeply) in the power of analytics and pragmatism to drive better business results (with a heavy slant towards public relations and communications).

Marketing 50

Marketing Industry Groups Groups 50

ProBlogger

JANUARY 24, 2016

This is a guest contribution from Iniobong Eyo. You’re slaving at your blog. You’re working hard. Real hard. But things are not just going your way. You’re hardly getting any traffic to your blog , let alone comments or shares on your post. You’ve been around for a while, but you still can’t make money from blogging. Now you’re wondering: does this even work?

Cost 37

Cost Blogger ROI Publishing 37

Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. ( MarketingProfs: Benchmarks, Budgets & Trends Report. ) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. The tricky part is figuring out what to content to create and how to measure its effectiveness.

Strategy 43

Strategy Content Sentiment Trends 43

Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. ( MarketingProfs: Benchmarks, Budgets & Trends Report. ) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. The tricky part is figuring out what to content to create and how to measure its effectiveness.

Strategy 40

Strategy Content Sentiment Trends 40

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Social Media

Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. ( MarketingProfs: Benchmarks, Budgets & Trends Report. ) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. The tricky part is figuring out what to content to create and how to measure its effectiveness.

Strategy 40

Strategy Content Sentiment Trends 40