Harp Interactive
MARCH 7, 2016
Hold the confetti. Just because you directed traffic to a landing page doesn’t mean visitors will convert into leads for your business. Follow these 10 landing page best practices to turn your website into.
Waxing UnLyrical
MARCH 7, 2016
Big day tomorrow: International Women’s Day. So of course, this post is by women, about women, and for women everywhere. Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). 1. Closing The Gender Gap Is Everyone’s Business. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). 2.
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Convince & Convert
MARCH 7, 2016
Image via Unsplash. In many modern organizations, the right hand doesn’t always know what the left hand is doing. Marketing is… crafting messages? Sales… is building relationships? HR is… handling benefits? With each department so fervently focused on its own objectives, we often have a rather limited view of what our coworkers are actually tasked with.
SocMed Sean
MARCH 7, 2016
Light bulb moments are what I call those brief flashes of inspiration that occur when we find a unique solution to a problem or “wrap our brain” around a complex concept in a way that it’s applicable and meaningful to us. I enjoyed taking some time to talk with Silver Arrow Tech Talk host, Matt Trent, about those light bulb moments in marketing that bring ideas to life.
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Waxing UnLyrical
MARCH 7, 2016
Big day tomorrow: International Women’s Day. So of course, this post is by women, about women, and for women everywhere. Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). 1. Closing The Gender Gap Is Everyone’s Business. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). 2.
Convince & Convert
MARCH 7, 2016
Search marketing done right lands your site the first listing on Google or Bing results, but the consequences of search done wrong are much, much worse: In January 2016, the founder of a search agency in Texas was sentenced to 37 months in federal prison for his shady practices. This fraudster’s company used deceptive tactics to affect the search engine rankings of his clients by creating fake reviews, fictitious websites, and manipulating hidden text on websites — without his clients’ kno
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Convince & Convert
MARCH 7, 2016
Human Neural Passageways Crave Story. Kendall Haven is a trailblazer. As the lead researcher and indeed, creator of the field of neural and cognitive science of story, he is on the front wave of discovering the catalytic power of story and how it can be used to influence, persuade, and change. He’s also the award-winning author of two books, “Story Proof: The Science Behind the Startling Power of Story” and “Story Smart: Using the Science of Story to Persuade, Inspire, In
Twist Image
MARCH 7, 2016
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.
ProBlogger
MARCH 7, 2016
I’m regularly asked by those yet to start a blog what is the best way to go about it? Should there be posts already up upon launch? How many? Do I need a Facebook page? Should I be collecting emails? What’s the best way to design my blog to keep readers on site? What should I invest in, and what can wait? Starting a new blog can be a daunting, overwhelming experience, but it doesn’t need to be.
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