Ad-Free Subscription and Impact on Ads
Jon Loomer
SEPTEMBER 7, 2023
How would this impact advertising? Meta is rumored to be considering an ad-free paid subscription option in the EU. Advertisers need to ask how this might impact them. First, imagine the paid ad-free option is successful in the EU. That could dramatically impact advertising in these countries. The people most willing to pay for a subscription are the same people advertisers would want to reach.
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