Mon.Aug 08, 2011

Trending Sources

Why a Municipal Website Moved to Facebook

Ari Herzog

Mayor Keisuke Hiwatashi of Takeo, Japan, a city located in Saga Prefecture on the island of Kyushu, frowns when people leave comments on municipal websites (especially those with blogs or other interactive content) with anonymous names and handles. For this reason, there was some opposition as it would limit access to city information for some citizens. Will other cities follow? Should they?

Recipe for Successful Blogging


Tweet Blogging can be complicated and it is quite different from traditional writing styles. Blogging is a quick and an interactive way of expressing your ideas – more like online diaries, but written with an aim of making people read it. But many people face the problem of their blogs not getting enough traffic and the content not being read, inspite of putting a lot of effort in it.

Public Relations vs. Marketing

Spin Sucks

Last week I violated the rules of the Network of PR Professionals LinkedIn group. didn’t mean to, but, according to the group “rules,&# you can only post things in there that are about traditional PR. But I posted the summary of  Marcus Sheridan’s webinar about the types of content you can create to generate leads. But the conversation didn’t end there.

Crowd source your next cup of coffee with Twitter

Janet Fouts

I ran across a post about Johnathan Stark’s crowd-funding experiment this weekend and I couldn’t resist playing along. Here’s the story. Johnathan created a web page on his site and uploaded a screen shot of his Starbucks Card. and then I uploaded a little cash to keep it going. It will also be interesting to see if somebody else does something equally interesting with the idea.

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Social Media Automation 101

More Trending

Earning Attention of Potential Customers When Attention is Scarce


Do you remember good old AIDAS? Just in case: AIDAS is an acronym for Attention, Interest, Desire, Action and Satisfaction. It is an illustration of the various stages of the marketing process as we have been using it for decades and still do. Well, in fact, originally it was a sales funnel model, called AIDA. [.]. Blog Connected marketing Content marketing Conversion User experience action AIDAS attention content desire earning attention inbound marketing interest outbound marketing satisfaction SEO social sharing word-of-mouth

B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?

PWB Marketing Blog

From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. MarketingSherpa’s B2B infographic was based on data from their 2012 B2B Marketing Benchmark Study to be released later this year. Their study examines all stages of the B2B purchase funnel from lead generation to sales conversion.

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15 Indirect Affiliate Marketing Tricks that Work


This guest post is by Harrison Li of Blog Lectures. If you have ever bought something online, with no doubt, there have also been times when you rejected buying a certain product. And if you won’t buy it, the seller loses money. What about when you do buy something? As usual, you check out the item, all excited, and make sure it ships to your place as soon as possible. But, behind the scenes, there are tricks that naturally go unnoticed that were used to magnetically entice you to purchase. Those are what I’ll be teaching you today. 1. Increase your font size. It’s the new regular font size.

An open letter to Google and G+

Jeff Esposito

Dear Google, You started off so very nice with Google Plus. It was clean, had a lot of white space and then I could share what I wanted with who I wanted and see information from who I wanted. It was lust that I was hoping would turn into love. Maybe not as big as my man-crush on Twitter, but at least a decent platform that could supplant Facebook, which I am not a giant fan of.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Every Day

Waxing UnLyrical

Every day is the same. The sun rises, the darkness recedes. Bird calls get louder and then fade as the roar of traffic takes over. Your alarm clock goes off (or maybe your dog wakes you up), you begin your morning ablutions, you take the same route, you get to work. It’s another day. Every day is not the same. The sun rises, the darkness recedes. But that’s where the similarity ends.

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How I Made it onto Freshly Pressed 3 Times in 6 Months


This guest post is by Hassan Osman of Less than a month after I launched my blog, one of my posts got featured on Freshly Pressed—’s homepage where each weekday, ten posts are selected from around 450,000 new blog posts. didn’t even know what Freshly Pressed meant until I saw an email from one of the WordPress editors congratulating me on being featured.

How Not to Spam Your Customers

Engaging Brand

Spam is the bane of my life so when Natalie Hunter of Online Schools  offered to give us some advice I took it. Here is her take on how NOT to spam customers. When most people think of spam, they think of unwanted e-mail or uninvited messages over social networks and instant messaging programs. Yet there are also spam Web sites. Most people browsing the Web are aware of the things that make these sites seem “spammy” and will group your Web site with them if they share those qualities. One of the biggest warning flags to consumers is something called "keyword stuffing.

Can You Build A Brand On Facebook?

Small Business Mavericks

As marketers, we like to talk about how you can brand yourself wherever you go. You can brand yourself on Google and Bing. You can brand yourself on billboards. You can brand yourself at the local Chamber of Commerce. You can brand yourself on Twitter. You can brand yourself with articles and through your blog. But can you brand yourself through Facebook? Can you brand your company through Facebook? Keep in mind that you and your company – even if it is a sole proprietorship – are two different things. Your company might have a page, but does it have a profile on Facebook?

A World Gone Social

Learn how companies must adapt to survive.

How It Gets Social

Absolute PA

Towards the end of 2009 I was asked to contribute a short piece on the rise of social media networking for Creative Action Design’s annual, Ingredients. At the time, innovative businesses were taking tentative baby steps into social media marketing – exploring, testing, figuring – some successfully, some not. You can read it in full here: The Latest Trends In Social Networking.

Monday’s 5 Social Media Must-Reads


Below are 5 social media must-reads that we wouldn’t want you to miss. 20 Expert Tips for Better Facebook Marketing. By Pamela Seiple Nurturing a Facebook presence that actually provides business benefits takes some work. That’s why we’ve gathered the following 20 expert tips to help you take your Facebook marketing to the next level. News = Most Re-tweets.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Garfield Good looking cat Jim Davis Mirror


Digital Done For You: Your digital marketing served on a platter

Absolute PA

There are no shortcuts for successful digital marketing and there’s no getting around it. Marketing your business using social media and online takes time, consistency and effort. If you’re a small business wanting to raise your profile and find business leads online you may as well accept that it will probably require your continued involvement. The good news is that not only does it really work but you also don’t have to do it all! That’s where the magic happens – after all, there is no one who knows your business or is as passionate about it as you. This is Digital Done For You.

Social Media Marketing GPS

Digital Audit – Your Online Credit Check

Absolute PA

The first step to using social media and online marketing is plotting a plan of action. It’s really tempting to just dive in, afterall – it’s free to set up an account on social networks, and everyone’s doing it, so how hard can it be? Right? WRONG! The biggest mistake small businesses make is jumping in without. looking at which activities are suited to their business, their customers and their unique way of working. taking a peak at their competitors and seeing how they’re using online marketing. thinking about who is going to do it.

Nice Things People Say About Me

Absolute PA

Here are just some of the nice things people say about working with me… Alicia is personable, friendly reliable, her work is fab, she is a great font of knowledge on many things including Facebook, and Twitter and she will certainly provide you with a top level of support that you need. would have absolutely no hesitation in referring her time and time again… Mark Shaw, UK Twitter Expert and Published Author. Alicia provided me with some bespoke training in blogging and web updating. The session was well planned and covered all the issues that I needed help with.