Convince & Convert

APRIL 6, 2015

The paid search ads which once roped in a prospect have now become “noise” they sift through when searching for your content online. As part of a holistic marketing strategy, your vehicle for communication must be paired with the appropriate stage of the customer lifecycle. I’m assuming those brands have your loyalty.

Engagement 60

Engagement Tips Notification Mobile 60

Sprout Social

JANUARY 2, 2019

Throughout this guide, we’ll walk you through the social marketing planning process and how to adapt your business’ strategies to industry standards. Integrate emerging trends and best practices into your 2019 social media marketing strategy. Download Here. How to use this social media marketing plan.

Campaign 111

Campaign Social Media Metrics Trends 111

Kikolani

NOVEMBER 2, 2012

21 Business Blogging Tips From the Pros – Business bloggers, follow these hot blogging tips from top experts to craft a strong content strategy and create the right customer experience around your blog. Download this easy, 4-step guide. Blogging / Content. Business / Career. Social Media / Social Networking.

Mashup 117

Mashup Resources SEO RSS 117

ProBlogger

FEBRUARY 19, 2014

Amazon is currently the #1 paid search engine in the world, with over 300 million credit cards in their system, which means that they will help sell your book for you to their visitors. It’s not unusual for a Kindle book to get a couple hundred or couple thousand downloads during those 5 days.

Publishing 44

Publishing Paid Search Blogger Consultant 44

The Way of the Web

OCTOBER 12, 2010

Web Strategy Wikinomics Rankings ← Is Amazon reading this blog? It’s a testament to the team at One Golden Square that in the 14 months I’ve been there, we: Launched over 20 mobile applications which have had downloads in the millions, and driven sustained growth in mobile listening and engagement.

Project 30

Project Blogroll Paid Search Disqus 30

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

B2B 199

B2B Strategy Marketing Microsoft 199

Buffer Social

NOVEMBER 8, 2023

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results.   If events are a key part of your content marketing strategy, then event sign-ups should be one of the numbers you regularly report on.

Metrics 98

Metrics Content Marketing Newsletter 98

Keyhole.co

MAY 18, 2023

By understanding the existing social media landscape, you can develop spot-on strategies to engage your target audience, drive growth, and stay ahead in the age of updates. Instagram is the most-downloaded app in the world. Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion.

Statistics 59

Statistics Social Media B2B YouTube 59

Sprout Social

SEPTEMBER 1, 2021

For starters, focus on user intent in your keyword research and use those keywords to create high-quality content that people are searching for. Run attractive and enticing paid ads through channels like social and paid search to boost brand awareness.

SEO 142

SEO Social Media Metrics Sentiment 142

Janet Fouts

SEPTEMBER 5, 2012

If they have downloaded an e-book in the past, smart forms will recognize them and fill in the required fields. This is going to remove one more barrier for users who simply don’t want to fill in all the fields every single time they download something. Good for the user, good for you because they don’t leave! Get a demo!

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

ProBlogger

AUGUST 29, 2012

Those successes might also play into other traffic generation techniques—keyword selection, for example, which can play into strategies for SEO and content generation. Are you working hard on SEO, and keeping an eye on your organic (or paid!) search traffic levels? Tell us what you’re watching in the comments.

Metrics 39

Metrics Blogger Collaboration RSS 39

Hootsuite

JUNE 13, 2022

To understand how your ads are performing, you need to measure your share of voice for paid search. Having an informed social media strategy will allow you to focus on growing your share of voice where you need it the most. Get more leads and sales from your website. Build brand awareness and equity. Share of voice for PPC.

Social Media 144

Social Media How To HootSuite Metrics 144

Convince & Convert

MARCH 28, 2016

As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? Organic: These are people who performed a search on a search engine such as Google or Bing, and clicked on your website’s listing in the organic (non-paid) search results.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Kikolani

NOVEMBER 24, 2015

Get $50 off of a year of unlimited downloads from GraphicStock. This tool is invaluable when it comes to researching your competitor’s organic and paid search keywords and strategies. BuzzBundle is offering 50% off of their professional and enterprise plans from November 23rd – 25th. GraphicStock.

Blogger 60

Blogger Discount WordPress Marketing 60

Techipedia: Tamar Weinberg

JANUARY 5, 2009

27 Website Promotion Sources that Have Nothing to do With Google or SEO (eMoms at Home): In other words, Wendy Piersall explains that your online marketing strategy is all about internet marketing and a whole lot of social media. 17 Guerrilla Marketing Ideas for Your Website (DailyBits): What’s your marketing strategy?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

JUNE 12, 2013

I was watching a video where one content marketing evangelist went through the strategy and creation of content in great detail , but completely ignored the importance of promoting content. Most direct marketing advertisement methods (paid search, etc.) And our tests indicate gorilla suit advertisements convert poorly.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Techipedia: Tamar Weinberg

JANUARY 5, 2012

A Guide to Geocoding Images for Local SEO : Image optimization is a big part of a cohesive SEO strategy. User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. Each of these sins is dissected as a strategy, a problem, and a solution.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

FEBRUARY 23, 2012

Click the play button to listen here: Download the audio file: [link]. Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link]. Eric : Awesome.

Social Media 118

Social Media Adwords B2B Brands 118

Razor Social

DECEMBER 21, 2016

It analyzes Google organic and paid search results and produces a detailed analysis to help you evaluate your site and the sites of your competition. Detailed performance analytics report is also available for you to download and customize. It is available both as Web and mobile application (Android and iOS). Meet Edgar.

Tools 40

Tools BuzzStream Marketing Template 40

Convince & Convert

MAY 10, 2012

Click the play button to listen here: Download the audio file: [link]. So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. So we’ve learned how to search differently. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Hubspot 114

Hubspot Mobile Analytics Google 114

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Web Development and Website Strategy. SEO: Strategy. Local/Mobile Search. Definitive Guide to Social Media Strategy Before Tactics (Online Marketing Blog): This is a fascinating interview piece by Lee Odden who asked dozens of digital marketing experts for their take on social media strategy versus tactics.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Oktopost

DECEMBER 5, 2019

Single Grain is a good example of a company that knows what it’s doing with its content marketing strategy. It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent. Blog posts and articles are preferred over traditional ads by seven out of ten purchasers. Avoiding creator burnout.

Platform 104

Platform Content B2B Education 104

Sprout Social

NOVEMBER 15, 2021

What to read first: Building your social media marketing strategy for 2022. Their course on digital marketing gives a great primer on content creation, social, paid search and more. Is your download folder filled to the brim with time stamped screenshots? Visual content is integral to your social media marketing strategy.

Resources 88

Resources Team Marketing Skills 88

Writtent Blog

AUGUST 3, 2016

6 Use SEO Spider’s Web Strategy. #7 8 Optimize CTR from Google Search Results. #9 25 Use Broken Link Building Strategy. #26 Use SEO Spider’s Web Strategy. There are lots of factors that the big search engines consider when ranking your content. Read more about this SEO strategy here. 13 Pick. . #22

SEO 0

SEO Google Sites Engineering 0