Akamai Marketing

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads. 762 app downloads in 4 days following event. Download The App: https://itunes.apple.com/us/app/dabus-the-oahu-bus-app/id503701268?mt=8. Results: 958,399 Social Impressions.

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Social Media Strategic Plan Template

Akamai Marketing

In fact, the good news is that much of social media measurement calls on some of the very same techniques that marketers have been using for a long time. The first step in any kind of marketing measurement is the strategic planning phase. Download it here. But let’s start with the basics. Best of all – its free! .

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KPI Dashboard for Social Media Metrics

Akamai Marketing

For example, if you are measuring leads, the metric might be conversions (email opt-ins, downloads, registrations, etc.). Download Your Free Social Media Metrics Tool Here. Metrics will be the tool by which you evaluate success. The key here is to make WHAT you measure consistent with the WHY. Social Media KPI Template Click Here.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

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Your Social Media Marketing Plan – Is The Goal Trust or Action?

Akamai Marketing

Tweet Bet your starting to think about next year’s social media marketing plan. And as importantly, where will social media marketing fall into the mix? PS: If you’d like to download the Neilsen Report for yourself: click here. Will there be more? Decide what you’re trying to establish in every single post.

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Best WordPress Plugins for Business

Akamai Marketing

Download: Directly from your Plugin Dashboard. Download: Directly from Plugin Dashboard. Download: Directly from Plugin Dashboard. Download: Directly from Plugin Dashboard. Download From: The MaxInBound Website . In the 5 years I’ve been using Akismet, spam has never been a real issue for me. SEO By Yoast.

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Measuring Social Media ROI

Akamai Marketing

I’ve kicked off a couple with some easy to use, downloadable templates for strategy and KPI. Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. Social media marketing requires time and commitment. Stay Akamai: Phew! Here we go another year.

ROI 194