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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

by Tamar Weinberg on January 19, 2010 Share This is a guest post by Samir Balwani , the founder of Training Social , a resource for those interested in social media training. Techipedia readers can use code Tamar for a 15% limited time discount when registering. Don’t forget to just share your thoughts.

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Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales).

Twitter 131
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Pam says that she’s experienced great service and low prices (especially with their Twitter discounted rate) — and the “rooms were spacious&# too. Both Pam and Joe talk about the social media/Twitter discount. and is a “homey and cutesy&# hotel with “lots of character,&# according to Jaffe.

Hotels 245
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Super list of 50 social media links - Koka Sexton dot Com

Koka Sexton

blog with FeedBurner Social Media Release Criticism: Nine Points to Consider Social Media – Digg, MySpace,YouTube – Web 2.0 The whole web 2.0 The social networking has so many aspects to it. People are visiting social networking sites more than search engine.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Leveraging the power of social media to locate people already discussing a great experience with your brand and then showing appreciation for their taking the time to be a brand evangelist by giving an incentive – be it schwag, discounts, free upgrades, etc. Even unbiased positive reviews will now be discounted.

Brands 133
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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

For the entire day, I discounted the idea that anything would be wrong (and that it was really a cold, after all). I ate leftover nosh from the game: really spicy salsa and chips. The spiciness did not impact me. I had some Hershey Kisses. The chocolate taste was dull, as if almost not there.

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Shower them with discounts or monetary compensation. Provide them with inside information, such as your upcoming product line or new services to be launched. Seems to me that in order to gain the benefits of Social Media Marketing tactics, traditional marketers must give up their need for control, especially of the metrics.

Brands 139